Faced with the increasing development of the Internet, the traditional outdoor patio umbrella factory must learn how to transform and use the Internet in this era of good tools to increase its sales share. Since 2011, due to the severe impact of online e-commerce, a large number of processing agents The upstream customers of the factory have decreased, the downstream costs have increased, and its operations are difficult. OEM factories urgently need to transform into e-commerce, but the transformation is not easy. Many outdoor patio umbrella companies are directly dumped during the transformation. How to reduce the risk? The proposed transformation is: live first, then develop.

　　Many outdoor patio umbrella companies know that they want to develop an online business, and they are developing very quickly. They participate in training, recruiting, building teams, and opening online stores. They think that online business is easy to operate and can make money quickly, so they put all their energy into When it comes to online, the original processing business is stopped or ignored, so that the online have not been completed, and the offline business is reduced, and the result is directly suspended. Therefore, we must first let ourselves live first, then transform and develop, stabilize, or expand the current volume of processing business, and then gradually develop online business.

　　Because the OEM factory can control the cost, product quality, and supply chain very well, it can establish its brand positioning and continuously improve its product system while OEM processing, and then choose the appropriate channel to develop online. Only by walking can we develop better. Or take advantage of their sources of supply, distribute goods in large quantities through various channels, and build brands. Only with a brand can the transformation be considered successful. Different products have different ways of choosing. You can't blindly follow the trend. If you want to develop an online business, we give a few suggestions:

　　1. Self-built mall

　　First of all, it is not recommended to build a mall by yourself, because the operating costs are too high and team support is required. A self-built mall requires a technical team, operation team, customer service team, supply chain, etc. It is very difficult to set up a team at the beginning, let alone other aspects. Nowadays, the most important problem facing many outdoor patio umbrella companies is the difficulty of recruiting people (especially in second and third-tier cities). A friend has formed a team of 10 people in half a year, which is already very good.

　　2. Platform cooperation

　　With the help of existing e-commerce platform cooperation, let them help consignment, such as staying on platforms such as JD.com, Amazon, Yihaodian, etc., with little investment on their own, no need to build a team by themselves, just solve the supply problem. The premise is that your products have a brand.

　　Three, find an operating company

　　If it is difficult to build a team by yourself, you can introduce a reliable representative operation team through your friends, and let them help to operate Tmall Taobao and other stores. While sales are increasing, you must learn more, recruit people slowly, and finally gradually Realize yourself and build a team to do it.

　　Four, recruiters

　　Find talents who understand e-commerce to divide shares. In this way, the boss understands the product, but because he doesn't know how to sell the product, he needs to match a person who understands marketing. It will be easier for people who understand to recruit and build a team. However, most of these talents are concentrated in the Beijing, Shanghai, and Guangzhou areas. It is difficult to recruit such talents in second and third-tier cities, so it is necessary to pay high prices or share shares. Under the reward, there must be brave men. But most people are reluctant to go to a strange place for two reasons. One is that they don’t understand the other party. The other is that small places lack resources and have few opportunities for communication, which is equivalent to eating their own money. Therefore, how can the salary and treatment attract talents? Is the key. If you really can't recruit talents, is it feasible to learn by yourself?

　　Five, learn by yourself

　　If you want to find a relevant job to learn and practice, it is not recommended for the time being. The reason is that each company’s situation is different, and the operating system is also different. In particular, the business strategies of large companies and small companies are very different, so you may feel that you have learned a lot, but you can’t apply it temporarily in your own company. When the company is stable, it is encouraged to go out and study. It is still very good to learn the operation mode and process of medium and large companies.

　　These are some suggestions for OEM factories to be transformed. Different products have slightly different methods, and they need to be used flexibly according to their actual conditions.